CLIENT: KIMBERLY CLARK
DESCRIPTION:
Kimberly Clark has reached a milestone of 100 million dollars funded to community programs globally. Kimberly Clark continues to work hard to advance the well-being of underserved communities around the world.
EXECUTION:
When designing for this brand awareness campaign, we brainstormed and assessed creative ways to get the stockholders and future investors to contribute and be a part of the impact Kimberly Clark is wanting to make in the upcoming years. Through this process we decided to design an innovative Annual Report sharing the future goals, progress, and positive impact the company has made in 2022. Alongside with Subway and Billboard Advertisement.
Designing this campaign started with researching and evaluating the brand and previous design campaigns have been done in the past. Through various drafts, I decided that it was important that the design express innovation within the creative aspect of it. I used creative typography and a split-complementary color palette to design the 2022 Annual Report. Inside of it, I utilized a 3-column and 4-column grid structure to lay out the content.
In the design of the Billboard and Subway Advertisements, I wanted to make viewers aware of the involvement and impact Kimberly Clark is making globally within communities. I utilized the shade of yellow to highlight the milestone of contributing more than $100 million to community programs. The subway version included some additional facts about the continuing positive impact Kimberly Clark is making within communities globally.
